About hyde

hyde. is an urban lifestyle brand dedicated to creating practical, flexible, and lasting apparel inspired by the dynamic energy of city life. Our designs combine clean, minimalist aesthetics with strong, thoughtful details, perfectly suited for a modern, on-the-move lifestyle.

Beyond clothing, hyde. envisions an integrated lifestyle collective — from curated spaces to cultural experiences — designed to connect communities and inspire creativity. With fashion as our foundation, every concept we build reflects versatility, longevity, and global urban relevance.