JOURNAL
Stories, inspirations, and ideas behind the clothes. hyde. journal is where we share our explorations of city culture, design perspectives, and the layers that shape our collections.
City Layers
We explore the layers of the city — concrete, glass, shadow, and fabric. Each look is a reflection of how urban life is built in layers.
Monochrome Flow
Inspired by the rhythm of black, white, and grey. Simple tones, endless possibilities.
Concrete Dreams
The balance between structure and softness. Where modern architecture meets everyday wear.
Urban Portraits
Street silhouettes and quiet moments — stories of the city told through movement and fabric.
Shadows of Style
Light and shadow define our city, just as they shape our clothes. A play of contrasts that feels timeless.
